Social Media Consultants: How to Spot Them

The Internet is a universe full of social media activities. Start-ups, small businesses, all the way to major industry players are holding on to social network to advance their business interests. If you are not familiar with it, you could use a little help from social network experts. How then can one spot excellent social media consultants?

Social media consultants are known experts in using social network to drive and attract clients and potential markets. They are also adept with offering social media methodologies as their main services. Simply put, these consultants are experts as they practice what they preach.

In choosing social network consultants, it is necessary to re-evaluate their skills and experiences first. Note that there are essentially no certifications and academic prerequisites to become a social network consultant. This field of knowledge is very much accessible to any online freelancer. The most crucial factor really is the portfolio to prove demonstrated skills in social network.

1. Below are some indicators of an effective social media expert. These could help you avoid those who claim to be social network gurus.

2. Has excellent blogging skills. If you can spot a few of his sites with various quality blog entries, then he might just be a genuine expert. Also check for consistency in his blog or content entries. At first glance, entries may appear to be well written but keep in eye on for spin generated articles. A true expert rarely use spun articles.

Check testimonials and comments about “the expert” as well as his entries. A previous client will post comments to extend his gratitude for excellent service that he got. If you can spot lots of positive comments and testimonials in his blog entries and websites, then you can use these as his additional leverage.

3. Check the so-called previous clients. There tons of ways to manipulate clients’ testimonials. Check the veracity of these clients by going through their websites and profiles. See to it that they are organic enough and their sites are active.

4. Evaluate their SM knowledge. Social media experts must be adept with most if not all of the following traits: visual media optimization, SEO skills, content generation, and intermediate to advance programming.